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In the modern world of Irish whiskey, where global demand continues to grow and distilleries increase production to meet international markets, a rare few brands choose a different path that is defined by legacy rather than efficiency. Hidden within the untamed beauty of Ireland’s northwest coast, Crolly Distillery is quietly reviving a whiskey tradition that disappeared nearly two centuries ago. It is not simply a craft distillery. It is the revival of Donegal’s forgotten wh

The recently announced India US interim trade framework  marks a significant moment in the evolution of bilateral trade between the two countries. Beyond headlines and tariff numbers, the agreement sends a clear strategic signal to global businesses, including wine and spirits brands, about India’s long term trade direction. This is not a dramatic overnight opening of the market. It is something more deliberate. India is recalibrating how it engages with global partners, and

India has quietly taken an important step in global trade by signing and activating its trade agreement with the European Free Trade Association or EFTA before completing its long awaited trade agreement with the European Union. The India EFTA trade agreement was signed on March 10 2024 and will begin being implemented from October 1 2025. In comparison the India European Union trade agreement was finalised in early 2026 and is not yet fully implemented. These dates are impor

India’s alcoholic beverage industry has witnessed several global brands entering with strong ambition and investment. However, only a few brands have experienced the complete business journey within a single market. This journey includes market entry, rapid growth, decline, and eventual revival. Foster’s beer stands out as one of the most interesting examples of this full cycle in India. Entry into India: Leveraging Early Market Opportunity Foster’s entered the Indian market

Barrel Link Events (A Barrel Link Consulting Events Division) Launches the India International Wine Competition Mumbai, India – October 2026  – Barrel Link Events, the events division of Barrel Link Consulting, is proud to announce the launch of the India International Wine Competition , a premier platform recognizing excellence in both Indian and international wines. The competition is designed to set new benchmarks in quality, craftsmanship, and innovation within India’s ra

When vodka meets tequila, rules disappear. VodQuila by Red Eye Louie’s. Bold smooth and unapologetically different. Some ideas come from long meetings. Others come from long nights. VodQuila  belongs firmly in the second category. Red Eye Louie’s set out to challenge a simple question: why choose between vodka and tequila when you love both?  The answer was a bold, slightly rebellious spirit that brings together the clean smoothness of premium American vodka with the unmistak

For a long time, India’s beer market has been shaped mostly by light lagers and familiar, easy-drinking styles. In this setting, Simba Stout represents one of the darker options now available as local breweries experiment with broader varieties. Brewed in India, it has attracted attention from drinkers who are curious about exploring flavours different from the usual mainstream selections. The stout appears dark in the glass, and its aroma shows typical roasted malt notes suc

Tequila’s global growth has brought renewed attention to long-established producers, including Sauza, which traces its origins to 1873 in Jalisco, Mexico. Today the brand is distributed in more than 75 countries as part of the Suntory Global Spirits portfolio, making it one of the more widely recognised names in the category. Sauza’s profile in international markets often comes from its straightforward, consistent character, especially in cocktails. Both Sauza Silver and Sauz

As someone who enjoys exploring different gins, I recently had the chance to try Tanqueray London Dry Gin for the first time. It was a single tasting, but it gave me a clear sense of how a classic London Dry expresses itself through straightforward juniper led flavours. The first thing I noticed was the aroma. As soon as I opened the bottle, there was an immediate and focused hit of juniper, the familiar pine like note that defines this style. Behind it, I could pick up light

Do you know that Mahua is one of the few Indian spirits that does not fit into any conventional international category? Unlike brandy, which is made from fruit, gin, which is driven by botanicals like juniper, or vodka, which is distilled from a neutral base, Mahua comes from the fermented flowers of the Madhuca longifolia tree. This gives the spirit its recognisable earthy and floral character and places it in a category of its own as a traditional Indian heritage liquor. In

While exploring the lively aisles of ProWine Mumbai, we met Trevor Smith from Big Barrel. He introduced us to a brand that instantly stood out, Ginger Fusion. What began as a friendly introduction soon turned into one of the most refreshing moments of the event. Ginger Fusion comes from Hawke’s Bay Brewing Company, a New Zealand brewery that has been crafting quality beverages since the mid nineties. The brewery is known for its traditional techniques, locally sourced ingredi

At ProWine Mumbai, we explored an impressive lineup of bourbons from the USA including Buffalo Trace, Varchas Whiskey, Weller’s Whiskey, Jim Beam, and Devil’s River with its expressive range of Rye Bourbon, Agave Bourbon, Coffee Bourbon, and Pure Bourbon. Each one offered a glimpse into the artistry and passion that define American whiskey making. For many Indian drinkers, bourbon is still a gentle discovery. Smooth, slightly sweet, and layered with vanilla, caramel, and spic

At ProWine Mumbai , We had the pleasure of meeting Daniel Opalco , who guided us through an unforgettable tasting of Cricova’s  finest wines and spirits. Known for their consistent quality and refined style, Cricova perfectly captured the essence of Moldovan winemaking in every glass. Sparkling Wine We began the journey with Cricova’s signature sparkling wine  - elegant, bright, and full of life. With its fine bubbles and refreshing balance, it was a beautiful expression of p

The beverage landscape is undergoing a dramatic, delicious transformation. The days of ordering a sugary soda or a plain sparkling water are over. Driven by a global shift toward mindful drinking  and health-conscious lifestyles, No-Alcohol (NA) and Low-Alcohol (low-ABV) drinks are no longer a niche afterthought. They are a mainstream phenomenon , rapidly becoming a permanent, sophisticated fixture in home bars, retail shelves, and cocktail menus. Driven by Wellness and Sophi