Beer

India’s alcoholic beverage industry has witnessed several global brands entering with strong ambition and investment. However, only a few brands have experienced the complete business journey within a single market. This journey includes market entry, rapid growth, decline, and eventual revival. Foster’s beer stands out as one of the most interesting examples of this full cycle in India. Foster's Beer Entry into India: Leveraging Early Market Opportunity Foster’s entered the

For a long time, India’s beer market has been shaped mostly by light lagers and familiar, easy-drinking styles. In this setting, Simba Stout represents one of the darker options now available as local breweries experiment with broader varieties. Brewed in India, it has attracted attention from drinkers who are curious about exploring flavours different from the usual mainstream selections. The stout appears dark in the glass, and its aroma shows typical roasted malt notes suc

While exploring the lively aisles of ProWine Mumbai, we met Trevor Smith from Big Barrel. He introduced us to a brand that instantly stood out, Ginger Fusion. What began as a friendly introduction soon turned into one of the most refreshing moments of the event. Ginger Fusion comes from Hawke’s Bay Brewing Company, a New Zealand brewery that has been crafting quality beverages since the mid nineties. The brewery is known for its traditional techniques, locally sourced ingredi